Employing a content management system (CMS) is a logical way to store, organize and maintain your business or nonprofit organization’s ever-increasing volumes of content. Whether you use an open-source tool such as WordPress or an enterprise platform like Sitecore, there are certain inescapable factors that can inhibit CMS performance.
1. Your library of content never stops growing.
Regardless of the industry you work in, it’s safe to say the sheer volume of your content expands each year. Content marketing needs, data mining, compliance issues, and new business initiatives all result in the need to continuously publish new information.
Technology research firm IDC estimates that data grows by 50 percent every year. Put another way, Google Chairman Eric Schmidt explains that since the beginning of time until 2003, about five exabytes of information existed. Today, we collectively generate five exabytes every two days.
No matter how you slice it, exponential content growth waits for no one.
2. Businesses are increasingly turning in to video.
You won’t have to search long to find websites that offer streaming video. There are 89 million people in the U.S. that consume 1.2 billion online videos per day. Cisco estimates the number of video users will double to 1.5 billion by 2016.
Videos offer users an easy way to digest content while providing emotional appeals that the written word can’t always accomplish. At the same time your business wants to receive as many views of their videos as possible, those same viewers are sucking up your website’s bandwidth.
In addition to that issue, the file size of a video, depending on its length, is typically far greater than that of a page consisting of only written content. All of this causes your CMS to bear a greater load.
3. Failing to optimize content slows down your system.
Like most technology systems, the performance of a CMS depends on how it is used. For example, do your content contributors optimize large PDFs before uploading them? Are your web pages full of extraneous code that impacts page loads? Do you have entire sections of obsolete content sitting on your CMS that could be stored somewhere else?
These inefficiencies only represent the tip of the iceberg when it comes to optimization.
Partner with the industry leader in CMS performance.
Apica System can load test your CMS under a condensed timeline and produce reports with recommendations to optimize it.
Contact us today to discover how we’ve helped hundreds of clients achieve this feat, supplying them with succinct insights to maximize their CMS functionality and performance.