- Platform
Fleet
Fleet Management transforms the traditional, static method of telemetry into a dynamic, flexible system tailored to your unique operational needs. It offers a nuanced approach to observability data collection, emphasizing efficiency and adaptability.FLEET management
100% Pipeline control to maximize data value. Collect, optimize, store, transform, route, and replay your observability data – however, whenever and wherever you need it.Capabilities
Apica’s data lake (powered by InstaStore™), a patented single-tier storage platform that seamlessly integrates with any object storage. It fully indexes incoming data, providing uniform, on-demand, and real-time access to all information.Capabilities
The most comprehensive and user-friendly platform in the industry. Gain real-time insights into every layer of your infrastructure with automatic anomaly detection and root cause analysis.
- Resources
Apica Ascent Freemium Launch
Events & Webinars
Join us for live and virtual events featuring expert insights, customer stories, and partner connections. Don’t miss out on valuable learning opportunities!
Videos
Dive into valuable discussions and get to know our company through exclusive video content.Who is Apica?
Apica Ascent Freemium
Free Enterprise-Grade Telemetry Data Management and Observability is Here: Introducing Apica Freemium
DOCUMENTATION
Find easy-to-follow documentation with detailed guides and support to help you use our products effectively. - Solutions
by technology
- Company
About Us
Apica keeps enterprises operating. The Ascent platform delivers intelligent data management to quickly find and resolve complex digital performance issues before they negatively impact the bottom line.Security
In a world in constant motion where threat actors are everywhere it is important to always improve the security in all parts of your organization. We believe that is done by leveraging industry best practices and adopting the latest technology. We are proud to be both ISO27001 and SOC2 certified and thus your data is safe and secure with us.News
Stay updated with the latest news and press releases, featuring key developments and industry insights.
Apica Launches Ascent Freemium to Democratize Intelligent Telemetry Data Management and Observability.
Leadership
Meet our leadership team, dedicated to driving innovation and success. Discover the visionaries behind our company’s growth and strategic direction.Apica Partner Network
Join the Apica Partner Network and collaborate with industry leaders to deliver cutting-edge solutions. Together, we drive innovation, growth, and success for our clients.Careers
Build your future with us! Explore exciting career opportunities in a dynamic environment that values innovation, teamwork, and professional growth. - Login
Get Started Free
Get Enterprise-Grade Data Management Without the Enterprise Price Tag Manage Your Data Smarter – Start for FreeLoad Test Portal
Ensure seamless performance with robust load testing on Apica’s Test Portal powered by InstaStore™. Optimize reliability and scalability with real-time insights.
Monitoring Portal
Access the Monitoring Portal (powered by InstaStore™) to view live system performance data, monitor key metrics, and quickly identify any issues to maintain optimal reliability and uptime.

Mathias Thomsen
CEO
Mathias is the CEO of Apica and serves on its Board of Directors. He is responsible for all facets of the business including its growth strategy. With more than 25 years of experience, he is a serial entrepreneur and advisor with extensive experience from tech start-ups as well as blue chip companies where he has served in roles as management advisor, COO, CEO & Executive Chairman. Before Apica, he served as Chairman for the Apica Board of Directors, co-founder and Executive Chairman of Live Arena Technologies and Live Arena Sports, and Co-Founder and CEO Fogg Mobile.

Patrik Edvinson
CFO
Patrik leads the finance and operations for Apica, developing processes and strategies to help support and grow the business. He brings 20 years of experience within international finance operations from various industries. Before joining Apica, he served as CFO at Bisnode, an international Tech company within Data & Analytics. Patrik has a proven track record of strengthening organizations and driving profitable growth resulting in successful Due Diligence projects in Tech and SaaS environments.
Matt Wilkinson
COO
Matt leads operations, and customer success for Apica. He is a senior executive with more than 25 years of experience driving scalable services and revenue operations. His skills have helped align the full “revenue engine” and optimize the customer lifecycle while driving client and net revenue retention. Prior to joining Apica, Matt served as Solution Executive for strategic accounts at DXC Technology, VP of Global Services at Moogsoft, and VP of Services at Subex.
John Peterson
CSO
John has recently been appointed Chief Sales Officer at Apica, where he brings over 30 years of expertise in sales and sales leadership within the technology sector. In his previous role as Regional Vice President of Sales at Apica, John played a pivotal role in driving regional growth. Now, he will lead global sales efforts for Apica's Ascent platform, focusing on helping organizations worldwide address modern data challenges. Before joining Apica, John held various senior sales and leadership positions at Cisco Systems and other leading technology companies, demonstrating a strong track record in software sales and cultivating strategic partnerships with large global enterprises.
Ben Jolley
CMO
Ben leads Apica’s marketing strategy and execution. With more than 20 years of experience, he is a seasoned marketing and communications executive with extensive knowledge in the enterprise IT monitoring industry. In this role, he directs the company’s global integrated communications, marketing and social impact strategy. Prior to Apica, Ben was an Account Director at Connect Marketing where he built and ran digital marketing strategies for large enterprise B2B companies.