About Us

Apica helps you simplify telemetry data management and control observability costs.

Our customers trust us to simplify the complex.

We are the observability cost optimization leader helping IT teams gain complete control over their telemetry data economics. Apica Ascent processes all observability data types including metrics, logs, traces, and events while optimizing observability costs by 40% compared to traditional approaches. Unlike solutions that lock users into proprietary formats, Ascent offers true flexibility with support for any data lake of choice, on-premises or cloud deployment options, and elimination of expensive tool sprawl through modular solutions.

Built to handle high-cardinality data that overwhelms competitive solutions, Ascent includes the patented InstaStoreTM optimized storage technology for maximum efficiency and advanced root cause analysis capabilities. Organizations choose us to make observability investments that reduce costs instead of spiraling them out of control.

Apica provides operational resilience and strategic flexibility for organizations navigating evolving international trade dynamics. With our European and Canadian infrastructure capabilities, we help businesses maintain seamless operations and mitigate supply chain uncertainties while ensuring compliance with regional data sovereignty requirements. This geographic diversification supports long-term business continuity planning in an increasingly complex global marketplace.

Our Mission and Vision

Observability is built into our DNA and we are designed to deal with high cardinality data up front vs. handling it as an afterthought. Your data stays your data.
Our mission and vision

Mission

Solve the growing crisis of observability cost explosion and vendor lock-in that’s plaguing enterprise IT teams. As telemetry data volumes skyrocket, organizations face impossible choices: Accept massive cost increases, lose critical data, or get trapped in proprietary platforms.   

We’ve been focused on breaking this cycle and have created an intelligent telemetry pipeline that reduces observability spend by up to 40% while giving you complete control over your data and vendor relationships.

Our Swedish-built solution leverages breakthrough InstaStoreTM technology to provide infinite, elastic storage with zero data loss, ensuring you never have to choose between cost control and operational visibility. We integrate seamlessly with your existing tools—from Splunk and Datadog to open-source solutions—optimizing what you have rather than forcing expensive replacements. 

Vision 

Give our customers a simplified and cost-efficient way to manage their data, using fewer tools.

  • Not DataDog- / Splunk- / Dynatrace-lite: We’re the anti-vendor-lock-in solution (your data, your choice, your control)
  • Not just monitoring: We’re telemetry data management + intelligence (AI Driven insights)
  • Not just cheaper—we’re architecturally different: Observability is built into our DNA and the system is designed to deal with high cardinality data up front vs. handling as an afterthought. Your data stays your data.
  • A telemetry data partner; not just a platform: We give you guidance, not just technology 

Apica Values

We are a diverse team of technologists, innovators, and problem-solvers united by our passion for delivering exceptional telemetry data management.

We care about
people and results

We are accountable.
We are team players.

We show
respect

We have integrity.
We are transparent.

We love
solving challenges

We are engaged.
We deliver.