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Apica Product Overview
Apica helps you simplify telemetry data management and control observability costs.Fleet Management transforms the traditional, static method of telemetry into a dynamic, flexible system tailored to your unique operational needs. It offers a nuanced approach to observability data collection, emphasizing efficiency and adaptability.100% Pipeline control to maximize data value. Collect, optimize, store, transform, route, and replay your observability data – however, whenever and wherever you need it.Apica’s data lake (powered by InstaStore™), a patented single-tier storage platform that seamlessly integrates with any object storage. It fully indexes incoming data, providing uniform, on-demand, and real-time access to all information.The most comprehensive and user-friendly platform in the industry. Gain real-time insights into every layer of your infrastructure with automatic anomaly detection and root cause analysis. - Resources
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About Us
Apica keeps enterprises operating. The Ascent platform delivers intelligent data management to quickly find and resolve complex digital performance issues before they negatively impact the bottom line.Security
In a world in constant motion where threat actors are everywhere it is important to always improve the security in all parts of your organization. We believe that is done by leveraging industry best practices and adopting the latest technology. We are proud to be both ISO27001 and SOC2 certified and thus your data is safe and secure with us.News
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Get Started Free
Get Enterprise-Grade Data Management Without the Enterprise Price Tag Manage Your Data Smarter – Start for FreeLoad Test Portal
Ensure seamless performance with robust load testing on Apica’s Test Portal powered by InstaStore™. Optimize reliability and scalability with real-time insights.
Monitoring Portal
Access the Monitoring Portal (powered by InstaStore™) to view live system performance data, monitor key metrics, and quickly identify any issues to maintain optimal reliability and uptime.
Be prepared
Plan B for Cloud-native Observability
Disaster Recovery. Cost Reduction. Compliance.

Introduction
Numerous companies worldwide use SaaS-based observability platforms like Datadog, Dynatrace, and others. While SaaS-based observability offers many benefits, it also has challenges.
The recent March 2023 Datadog outage highlighted the risk of lacking a backup plan and the broader issue with SaaS-based observability platforms. Businesses should also consider data ownership, high subscription costs, and compliance audit readiness.
To address these concerns, a complementary technology should be employed, enabling companies to maximize Datadog’s advantages while lowering its risks.
SaaS-based Observability Challenges
The recent Datadog outage highlights the need for observability redundancy to ensure continuous service, prevent single points of failure, and avoid leaving customers in the dark during downtime.
There is no Plan B
No data ownership
Using third-party SaaS platforms like Datadog risks data ownership, raising concerns about privacy, risk, compliance, and security. Organizations should assess risks and implement safeguards to protect data assets.
Datadog and Dynatrace’s pricing can be costly for some. When evaluating monitoring needs, consider cost-benefit ratios to ensure expenses align with budgets and deliver desired value.
Expensive licensing
Compliance complexity
Long-term data storage for compliance can be costly, especially when quick retrieval for audits is required. Actively indexed data or rehydration processes expenses should be carefully considered.
There is no Plan B
The recent Datadog outage highlights the need for observability redundancy to ensure continuous service, prevent single points of failure, and avoid leaving customers in the dark during downtime.
No data ownership
Using third-party SaaS platforms like Datadog risks data ownership, raising concerns about privacy, risk, compliance, and security. Organizations should assess risks and implement safeguards to protect data assets.
Expensive licensing
Datadog and Dynatrace’s pricing can be costly for some. When evaluating monitoring needs, consider cost-benefit ratios to ensure expenses align with budgets and deliver desired value.
Compliance complexity
Long-term data storage for compliance can be costly, especially when quick retrieval for audits is required. Actively indexed data or rehydration processes expenses should be carefully considered.
Apica Fills The Gaps
Serves as a highly effective Plan B
- Mitigate risks of relying solely on a SaaS-based observability platform with a backup plan like Apica.
- Store first-mile data locally before forwarding it to a preferred SaaS platform.
- Offer in-line architecture for double monitoring, providing redundancy during system failures, ensuring critical data remains visible and actionable.
- Safely capture, forward, and analyze logs, metrics, and traces, reducing dependency on a single vendor for observability.
Cuts down observability costs
- Studies show that only 5% of observability data is actionable.
- Use Apica’s first-mile data collection pipeline to send just this 5% to Datadog, potentially saving 95% of logging costs.
- Handle non-critical workloads with Apica, cutting 50% of Datadog’s APM costs while reserving it for mission and business-critical applications and infrastructure, effectively reducing overall expenses.
Ensures your data remains yours
- Promote data ownership by storing it within your data center or cloud object storage account.
- Use open Apache Parquet format to ensure accessibility and prevent data from becoming proprietary.
- Offer flexible and resilient architecture for peace of mind, full control over data, seamless observability, reduced vendor lock-in, and adaptability to evolving business requirements, all while protecting critical information.
Provides effective compliance
- Utilize Apica’s patented technology for cost-effective active storage of all data by indexing it on object storage.
- Eliminate archival and rehydration concepts, increasing efficiency and productivity during compliance audits.
- Prevent confidential or sensitive information from being stored at rest in the Datadog cloud by using Apica’s pipeline platform, ensuring better data security and streamlined compliance processes.
How It Works
- Fully-functional Plan B during downtime and outages
- Active observability for non-critical apps
- Pipeline to eliminate data noise, reduce costs and improve productivity
- Real-time S3 Data Lake for On-demand Compliance and 100% data ownership
Key Benefits
Eliminate vendor lock-in
- Freedom to switch between different vendors
- Reduced risk of accumulating technical debt
- Ability to negotiate better pricing
Reclaim Ownership of all your data
- Full control over your data and how it is used
- Protection from data loss or corruption
Control and reduce costs significantly
- Ability to optimize Datadog cloud usage and resources
- Improved financial transparency and predictability
Ensure Redundancy for business continuity
- Improved reliability and availability of log data
- Reduced risk of data loss or corruption
Active compliance for greater regulatory posture
- Ability to meet regulatory and industry standards
- Reduced risk of non-compliance penalties and fines
- Improved data security and privacy
Increased customer trust and confidence
Time Travel/Data Replay
- Ability to replay and analyze past data events
- Improved troubleshooting and debugging capabilities
- Enhanced data analysis and insights
Sensitive Data Masking
- Enhanced data security and privacy
- Protection of confidential or sensitive information
- Compliance with regulatory and industry standards
Summary
Apica is cost reduction, productivity, compliance, and redundancy rolled into one solution.
When coupled with Apica, Datadog and other cloud-native observability platforms becomes a significantly better value proposition for businesses already using it or planning to adopt it.
Want To Know More?
- Do you want a highly available Plan B in the event of an outage with your observability vendor?
- Do you want to realize a 50%-80% reduction in your license cost?
- Do you want to eliminate lock-in?
- Do you want to improve compliance, audit readiness and issue resolution time?
FAQs
Plan B is a service from Apica that offers a backup solution to Datadog and other similar SaaS-based platforms, providing organizations with cost savings and data ownership. Unlike Datadog’s cloud-based services, Plan B offers on-premises deployment options, enabling organizations to store their data locally and avoid vendor lock-in.
Apica provides several key benefits as a backup solution to Datadog. These include cost savings through more efficient data management and usage-based pricing, data ownership and availability through on-premises deployment and self-hosted data storage, and advanced audit and compliance capabilities for data management.
Apica offers cost savings over Datadog and other platforms through more efficient data pipeline management and usage-based pricing. With Apica, organizations can significantly reduce their Datadog expenses by only paying for the data they use, avoiding unnecessary costs associated with storing and indexing large redundant volumes of data in Datadog. Apica also provides a path to enable analytics of non-critical applications eliminating these costs from your observability bill. Users can expect 50%-90% cost savings on their current Datadog bills.
Apica ensures data ownership and availability through on-premises deployment options and self-hosted data storage. This means that organizations have complete control over their data and can access it at any time, even if they choose to discontinue their use of Apica.
Apica provides advanced audit and compliance features for data management, including data lineage, metadata tagging, and access controls. These features enable organizations to easily track data and ensure compliance with relevant regulations. Compared to Datadog, Apica provides more extensive compliance capabilities for data management.
Apica supports various data sources, including logs, metrics, and traces, and integrates with other systems via APIs and plugins. This enables organizations to easily collect and correlate data from multiple sources, gaining a comprehensive view of their entire infrastructure.
Apica does not support optimizing synthetics and RUM metrics as they are designed to avoid interception and in-line processing.
Apica offers full support for its customers, including community-driven resources and direct support from its team. Customers have access to priority support with a turnaround time of minutes, and dedicated Slack, email and phone-based support thus ensuring that organizations have the resources they need to effectively manage their data.
Apica implements various security measures to protect data, including access controls, encryption, and network security protocols. These measures help prevent data breaches and ensure the security and privacy of data stored in Apica.
Yes, Apica can serve as a backup to other cloud-native observability platforms, such as Splunk, Dynatrace, SumoLogic, and Elasticsearch. Apica provides organizations with a backup solution that offers data ownership, cost savings, and advanced audit and compliance capabilities, regardless of the primary observability platform being used.