Apica Strengthens Leadership Team to Drive Future Innovation

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Appoints Andi Mann as Chief Product and Technology Officer and Dr. Grigori Melnik as Board Member Following Gartner Magic Quadrant Recognition

Los Angeles and Stockholm — Aug. 13, 2025 — Apica, an emerging leader in telemetry pipeline and observability cost optimization, today announced the appointment of two industry veterans to strengthen its leadership team as the company continues its mission to simplify telemetry data and control observability costs. Andi Mann joins as Chief Product and Technology Officer (CPTO), while Dr. Grigori Melnik has been appointed to the company’s Board of Directors. These strategic appointments follow Apica’s recognition as a Visionary in the Gartner® Magic Quadrant™ for Observability Platforms, 2025, announced July 10.

CEO blog: Building the Future of Telemetry Data Management: Why We’re Doubling Down on Leadership

Strategic Leadership Expansion Accelerates Growth

These strategic leadership appointments represent are a purposeful initiative aimed at enhancing market impact. They will help accelerate company growth and product innovation as Apica continues to strengthen its leadership position in optimizing observability costs while ensuring maximum flexibility in managing telemetry data.

Andi Mann brings over 20 years of cross-functional leadership experience across product engineering, product marketing, corporate communications, and business operations at enterprise software companies, including BMC Software, Splunk, CA Technologies, and Qumu. In his new role as Chief Product and Technology Officer, Mann will focus on building the future of Apica’s observability solutions, leveraging his expertise in product management, go-to-market strategy, and enterprise technology transformation.

Dr. Grigori Melnik, Chief Product Officer at Amperity, brings deep expertise in product strategy and technology. Melnik has held leadership roles at MongoDB, Splunk, Cribl, Microsoft, and Tricentis, and currently serves on the boards of multiple technology companies, including CloudBolt Software, Codility, and Chata.ai. As a Board Member, Melnik will bring his extensive experience in product innovation, engineering leadership, and technology market development to guide Apica’s strategic direction.

Executive Quotes

“These strategic appointments represent a pivotal moment in Apica’s mission to continue to innovate and strengthen our position in the market,” said Mathias Thomsen, CEO, Apica. “Andi’s proven track record of building products from idea to cash and Grigori’s deep expertise in product strategy and innovation from companies like Cribl and Splunk will be instrumental as we continue to help organizations dramatically reduce their observability spend. Together with our recent recognition as a Visionary in the Gartner Magic Quadrant, these leadership additions position Apica to accelerate our vision of giving enterprises complete control over their telemetry data.”

“I’m excited to join Apica at such a critical time in the observability market,” said Andi Mann, CPTO, Apica. “Too many enterprises are trapped by escalating observability costs and closed ecosystems that limit their strategic flexibility. Apica’s approach is fundamentally different—we’re not asking organizations to rip and replace their existing investments. Instead, we’re providing them with the tools to optimize what they have while significantly reducing costs. The opportunity to build innovative telemetry solutions that help enterprises regain control over their observability spend, rather than spiraling it out of control, is exactly the kind of challenge that energizes me.”

“Apica occupies a unique position in the market as a leader in handling high-cardinality data that overwhelms traditional observability solutions—providing exactly what enterprises need as their telemetry complexity and volumes explode,” said Dr. Grigori Melnik, Board Director, Apica. “The company’s breakthrough InstaStore™ technology and complementary approach to observability represent a genuine paradigm shift—maximum flexibility and visibility at the lowest cost per insight. I’m excited to contribute to Apica’s strategic direction as they continue to prove that you don’t have to choose between cost control and operational excellence.”

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About Apica

Apica is an emerging leader in observability cost optimization, helping IT teams gain complete control over their telemetry data economics. Apica Ascent processes all observability data types, including metrics, logs, traces, and events, while optimizing observability costs by 40% compared to traditional approaches. Unlike solutions that lock users into proprietary formats, Ascent offers true flexibility, supporting any data lake of choice, as well as on-premises or cloud deployment options, and eliminating expensive tool sprawl through modular solutions. Built to handle high-cardinality data that overwhelms competitive solutions, Ascent includes the patented InstaStoreTM optimized storage technology for maximum efficiency and advanced root cause analysis capabilities. Organizations choose Apica to make observability investments that reduce costs, rather than letting them spiral out of control. For more information, visit www.apica.io.

Media Contact:
Lori Bertelli
Director Product Marketing & Communications
[email protected]