Content Writer & Social Media Specialist

About Us:

Apica is a leading Swedish-American provider of innovative software solutions in the observability and telemetry pipeline space, designed to revolutionize how businesses gain insights into their systems and applications. We are dedicated to delivering cutting-edge products (Flow, Fleet, Lake, and Observe) that streamline processes and enhance user experiences. Our mission is to empower organizations to thrive in the digital age through intuitive, powerful, and visually compelling software.

Competitive Salary and Comprehensive Benefits Package:

Our benefits package is designed to support employees’ health, well-being, and work–life balance, including pension, sick leave insurance (short and long-term), and paid PTO. We also offer remote work flexibility with a collaborative, innovative work environment. In addition, we offer opportunities for professional growth and development in a rapidly growing market sector and a chance to make a real impact in the observability and telemetry space, working with cutting-edge technology.

Role Overview:

We are seeking a creative and detail-oriented Content Writer & Social Media Specialist to manage and enhance our online presence in the competitive observability market. This dual role requires crafting engaging content that simplifies complex B2B technology topics while strategically managing our social media presence to build audience engagement, thought leadership, and brand awareness. The ideal candidate will be a creative, tech-savvy individual passionate about translating technical concepts into compelling narratives that resonate with IT operations professionals, DevOps engineers, and technical decision-makers.

Key Responsibilities

Content Creation & Strategy:

• Write and edit compelling blog posts, whitepapers, case studies, email campaigns, landing pages, and long-form technical content aligned with Apica’s messaging and positioning in the observability market
• Simplify complex technical concepts around telemetry pipelines, observability platforms, data management, and system monitoring into digestible, audience-appropriate content for different buyer personas
• Collaborate with technical teams including our CPTO and product managers to gather insights, ensure content accuracy, and develop thought leadership pieces
• Create content across various formats including website content, blogs, social media posts, technical documentation, sales enablement materials, and executive thought leadership articles

Social Media Management:

• Plan, create, and schedule content for Apica’s social media channels (LinkedIn, Twitter/X, etc.) with a focus on B2B tech engagement and building community within the DevOps and observability space
• Develop and implement social media strategies and content calendars to ensure consistent, timely, and on-brand communication that supports product launches, events, and key marketing initiatives
• Monitor social media channels, respond to comments and messages in a timely and professional manner, and foster a positive online community around our bran
• Stay current with social media trends, platform changes, and best practices in B2B technology marketing, identifying opportunities to leverage new formats, features, and channels

SEO/AEO, Analytics & Performance Optimization:

• Optimize content for traditional search engines (SEO) and AI-powered search platforms (AEO/LLM optimization) to increase organic traffic, visibility, and discoverability
• Use analytical tools including Google Analytics, HubSpot, and social media platform insights to track content and social media performance metrics
• Analyze performance data to refine strategies, optimize future content, identify highperforming topics and formats, and provide regular reporting on KPIs

Collaboration & Cross-Functional Support:

• Work closely with the broader marketing and design teams to ensure content alignment with overall brand messaging, visual identity, and marketing campaigns
• Support demand generation campaigns with targeted content, promotional ideas, and multichannel distribution strategies
• Partner with product marketing to create sales enablement materials, competitive positioning content, and customer success stories

Qualifications & Skills

Education & Experience:

• 4-5 years of experience in content writing and social media management, preferably in B2B technology, SaaS, or observability/monitoring software sectors
• Bachelor’s degree in Marketing, Communications, English, Journalism, or related field

Required Skills:

• Exceptional English written and verbal communication skills with excellent editing and proofreading abilities
• Proven ability to create content tailored to different buyer personas, sales funnel stages, and technical sophistication levels
• Strong familiarity with B2B marketing strategies, technology industry terminology, and the ability to quickly learn new technical concepts
• Hands-on experience with social media management platforms and tools (e.g., Hootsuite, Buffer, LinkedIn Campaign Manager)
• Solid understanding of SEO principles and emerging AI Engine Optimization (AEO) best practices, with experience using tools like SEMrush, Ahrefs, or similar platforms
• Familiarity with AI tools including Claude, ChatGPT, Gemini, Perplexity and their applications in content optimization
• Strong time management, organizational, and analytical skills with ability to manage multiple projects and deadlines effectively
• Ability to work independently and collaboratively in a fast-paced, remote environment

Nice to Have:

• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) and basic video editing
• Knowledge of observability, APM, digital performance monitoring, telemetry pipelines, or SaaS solutions
• Basic understanding of WordPress or similar CMS platforms
• Experience with marketing automation platforms like HubSpot, Marketo, or similar tools

How to Apply

Please submit the following materials:

1. Resume/CV
2. Cover letter explaining your interest in Apica and how your background aligns with this role
3. Portfolio of work samples (see requirements below)

Required Work Samples:

To demonstrate your content writing and social media expertise, please provide the following
samples:

Content Writing Samples (2-3 pieces):

• One long-form piece (blog post, whitepaper excerpt, or article) of 800-1,500 words on a B2B technology topic. Ideal examples include technical explainers, thought leadership pieces, or how-to guides that demonstrate your ability to simplify complex concepts.
• One short-form piece (landing page copy, email campaign, or product description) of 200- 400 words that showcases persuasive writing and clear CTAs.
• One technical/educational piece that shows your ability to translate technical features into business benefits for different audience levels.

Social Media Samples:

• Social media portfolio including links to 3-5 LinkedIn and/or Twitter posts you’ve created that demonstrate B2B engagement. Include metrics where available (impressions, engagement rate, comments, shares).
• Content calendar sample showing one week of planned social media content with post copy, timing, platform selection, and strategic rationale. This can be a screenshot, spreadsheet, or document.
• Campaign example describing a social media campaign you’ve executed, including objectives, content approach, results achieved, and key learnings (1-2 paragraphs or a brief case study format).

Important Notes:

• All samples should be your original work. If created for a previous employer, please ensure you have permission to share them or provide anonymized versions.
• For each content sample, briefly indicate the target audience, purpose, and a results/metrics if available.
• Samples can be provided as PDF attachments, Google Drive links, published URLs, or portfolio website links.
• If you have limited professional samples, you may submit relevant academic work, personal blog posts, or volunteer writing projects that demonstrate the required skills.

Submit your application to: [email protected] and CC [email protected] and [email protected]

Join Apica and help us tell the story of telemetry pipeline and observability innovation, one piece of compelling content at a time!

Apica is an equal opportunity employer committed to building a diverse and inclusive team.