Ben drives Apica’s global marketing strategy, positioning, and execution, guiding the company’s brand and market growth in the highly competitive observability and enterprise IT industry. With over 20 years of leadership experience in B2B technology marketing, he is a proven marketing executive skilled at shaping go-to-market strategies, building category differentiation, and driving measurable business impact. At Apica, Ben leads global integrated marketing, communications, and brand programs that amplify customer value, accelerate pipeline, and strengthen market presence. Prior to joining Apica, he served as Account Director at Connect Marketing, where he developed and executed digital marketing strategies for leading enterprise technology companies, helping them expand market reach and achieve sustained growth.