Apica COO Matt Wilkinson breaks down why the company is expanding its SI partner network and what partners are actually getting — two repeatable practice areas built around Flow's OTel-native telemetry pipeline and Wayfinder's test

Splunk costs rise faster than your data volume. Apica Flow shapes and routes telemetry before ingest, cutting Splunk bills up to 40% without losing signal.

AI agents are generating telemetry at machine speed — and your observability infrastructure wasn't built for it. Here's why legacy platforms will break at agentic scale, and what it means for your IT infrastructure.