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Apica

Cost Savings

Control Observability Spend Without Sacrificing Visibility

Cut observability costs by up to 40% while maintaining complete control over your telemetry data and vendor relationships.

Take-control-of-your-data

The Problem

The Observability Cost Crisis

Observability costs are spiraling out of control. Large enterprises now spend over $10 million annually just managing machine data, with costs growing 250% year-over-year as data volumes explode. Traditional observability platforms like Datadog and Splunk impose vendor lock-in through proprietary formats and host-based pricing models that penalize growth—forcing organizations to choose between comprehensive visibility and budget constraints.

The hidden costs of traditional observability:

  • Vendor lock-in penalties: Proprietary data formats trap you in expensive contracts with linear cost scaling
  • Host-based pricing models: Pay more as you grow, discouraging innovation and cloud adoption
  • Tool sprawl overhead: Managing 10+ monitoring tools creates operational complexity and redundant spending
  • Data sampling trade-offs: Forced to drop valuable telemetry to stay within budget, creating blind spots
  • Unsustainable scaling: Costs increase faster than value, consuming 30% of IT budgets

Organizations face a critical choice: reduce observability coverage and accept increased risk, or maintain visibility at unsustainable cost.

Our Solution

Pipeline-First Architecture for Cost Control

Apica takes a fundamentally different approach to observability economics. Instead of forcing you to replace existing investments, our telemetry pipeline solution optimizes them—reducing observability spending by up to 40% annually while maintaining complete control over your data and vendor relationships.

Why we’re architecturally different:

  • Pipeline-first design: Built from the ground up to manage telemetry costs at the data layer, not as an afterthought
  • Anti-vendor lock-in: Open formats and flexible routing preserve your freedom to choose best-of-breed tools
  • Transparent pricing: Per-GB pricing model versus host-based charges that penalize infrastructure growth
  • Investment protection: Optimize existing Splunk, Datadog, or other tool investments rather than forcing expensive migrations
  • Complete data ownership: Your data stays yours—route to any storage, query with any tool

The Apica advantage: We don’t just make observability cheaper—we make the economics sustainable as you scale.

Telemetry Pipeline

How It Works

Intelligent Data Management Across Your Pipeline

Apica delivers cost optimization through our unified telemetry pipeline platform, giving you 100% control over data collection, processing, storage, and routing.

Complete pipeline control to maximize data value while minimizing costs.

Smart Routing

  • Send the right data to the right destination every time
  • Route high-value security logs to your SIEM, operational data to cost-efficient storage
  • Dual-ship during migrations to maintain business continuity
  • Filter and classify data based on priority, use case, and cost considerations

Intelligent Sampling & Reduction

  • Tame telemetry volume and maintain control
  • Drop noisy, redundant data before it reaches expensive indexing platforms
  • Apply dynamic sampling strategies based on data value and business priority
  • Remove null fields, eliminate duplicates, and compress payloads
  • Result: Reduce data volumes 50-90% without losing critical insights

Data Replay

  • Instantly replay historical data to any target destination
  • Reprocess data without expensive re-ingestion when adding new tools
  • Test new observability platforms without migration risk
  • Recover from misconfigurations without data loss

Enrichment & Transformation

  • Enrich data events with business or service context before indexing
  • Normalize data across heterogeneous sources for consistent analysis
  • Transform once in the pipeline rather than repeatedly at each destination

Powered by InstaStore™ — our patented single-tier storage platform that delivers infinite retention without cost scaling limitations.

InstaStore™ Technology

  • Seamlessly integrates with any object storage (S3, Azure Blob, Google Cloud Storage)
  • Fully indexes incoming data for uniform, on-demand, real-time access
  • No expensive hot/warm/cold tier management—one tier with instant query performance
  • Scale retention from terabytes to petabytes with consistent economics

Flexible Deployment Options

  • Use Apica’s optimized data lake, route to your existing storage, or both
  • Complete data ownership with open formats—never locked into proprietary storage
  • Decouple indexing from pipeline to optimize costs independently

Cost-Optimized Storage

  • Infinite data reservoir prevents data loss while controlling costs
  • Leverage cheap object storage as primary tier, not just archive
  • Eliminate expensive scaling penalties of traditional time-series databases

Optimized data collection ensures you capture the right data at the right time without overhead.

Adaptive Data Collection

  • Dynamic, flexible system tailored to your operational needs
  • Responds automatically to environment changes without manual reconfiguration
  • Collect only what you need, when you need it

Universal Agent Support

  • Works with existing observability agents and tools—no rip-and-replace required
  • Install once, update infrequently approach reduces operational overhead
  • Custom agent capabilities for specialized environments

Simplified Configuration

  • Intuitive Fleet UI for centralized agent management
  • Reduce complexity and operational costs of managing multiple collection agents

The Result

Sustainable Observability Economics

Proven Cost Reduction

Organizations using Apica achieve:

  • 40% reduction in total observability spend
  • 50-90% reduction in data volumes through intelligent filtering
  • 60-80% savings on storage costs with optimized data lifecycle management
  • 75% faster incident resolution through better data quality over quantity
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Real-World Impact

Case Study: Enterprise SaaS Provider:

  • Challenge: $8M annual Datadog spend growing 200% year-over-year
  • Solution: Apica Flow pipeline with selective routing and intelligent sampling
  • Results:
    • 47% reduction in observability costs ($3.8M annual savings)
    • Maintained full visibility into critical systems
    • Migrated 40% of data to cost-efficient storage without query performance loss
    • Eliminated vendor lock-in, gained flexibility to adopt new tools

Case Study: Financial Services Organization:

  • Challenge: Splunk licensing costs exceeding $12M annually with data growth outpacing budget
  • Solution: Apica pipeline for pre-Splunk filtering plus InstaStore™ for long-term retention
  • Results:
    • 52% reduction in Splunk ingestion costs
    • Extended retention from 30 days to 2 years for compliance
    • Improved security team efficiency with better signal-to-noise ratio
    • Regained budget headroom for digital transformation initiatives

Why Apica For Cost Optimization

We Optimize, Not Replace

Unlike traditional observability vendors, Apica doesn’t force you to abandon existing investments. Our complementary approach optimizes your current Splunk, Datadog, Elastic, or other tools—reducing costs while preserving what works.

Pipeline-First = Cost First

Built from the ground up to address telemetry pipeline inefficiencies that drive up costs. Traditional platforms bolt on pipelines as an afterthought; we architect cost control into the foundation.

No Vendor Lock-In

  • Open data formats (OpenTelemetry, industry standards)
  • Route to any destination, store in any compatible storage
  • Freedom to change tools without expensive migrations
  • Your data sovereignty protected

Transparent, Predictable Pricing

  • Per-GB pricing model scales with actual usage
  • No host-based charges that penalize cloud adoption
  • No surprise bills from data spikes
  • Cost controls built into the platform, not enforced through artificial limits

Proven at Enterprise Scale

Trusted by Fortune 500 companies managing petabytes of telemetry data across global, hybrid cloud environments.

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