Apica at SREcon26 EMEA
Less noise. Lower cost. Full control of the data reaching your observability stack.
About the Event
Meet Apica at SREcon26 EMEA in Dublin
Telemetry volume is growing faster than the budget to store it. Apica Flow sits in front of your stack and decides what gets through, what gets shaped, and what gets parked in low-cost storage. Same signal. Less data. Lower bill.
We are in Dublin for all three days with solutions engineers and a live demo environment. Book a timeslot and we can walk through common use cases or what challenges you are facing.
At the Booth
What We’re Talking About in Dublin
Reliability at scale
Keeping full-fidelity data available without paying full-fidelity ingestion rates for all of it.
Cost control under growth
Where the volume is coming from, and which reductions are safe to make.
Data residency and compliance
Redaction and routing in stream, and keeping regulated data inside the boundary it belongs in.
Fewer moving parts
Replacing per-destination collector sprawl with one pipeline.
Book a Live Demo
Thirty minutes, a live pipeline, and your numbers
Book a timeslot and we will run Apica Flow live against a setup that looks like yours. Solutions engineers are on the floor for all three days, so the conversation can go as deep as you want to take it.
You bring: what you are running, where the telemetry goes, roughly what it costs, and what breaks under load.
You leave with: a live look at what pipeline control does to your volume, and a straight read on whether Apica fits.
What we can show you live:
- Filtering, sampling, and aggregation applied to a stream before it reaches a backend, and what that does to the volume going out the other side
- Replay out of open-format object storage, and what that does to your retention math
- One processed stream delivered to a SIEM and an APM at the same time
- A destination swapped without touching instrumentation
If we are not the right fit, we will say so in the room. That is a faster answer than most vendors will give you, and it costs you half an hour at a conference you are already attending.
Slots run across October 13–15 and are limited to booth hours. If they fill up, find us at booth 35 any time across the three days.
Pick your time and we will block it out. The invite hits your inbox and your calendar, and the slot is held.
Event Themes
What Changes When You Control the Pipeline
Ingestion-based pricing stops setting your architecture.
When your bill scales with volume, every decision becomes a cost decision. Filtering, sampling, and routing at the pipeline layer means you choose what your backend charges you for. Apica Flow cuts observability spend by up to 40%.
You stop losing data during the moments that matter.
Incidents and surges are exactly when pipelines drop events. InstaStore™, Apica’s indexing layer, buffers telemetry to open-format object storage so a saturated or offline destination does not cost you the record. Never Block, Never Drop.
Security and observability data stop competing.
Process telemetry once and deliver it many times. Security logs to your SIEM, traces to your APM, metrics to your observability stack. No duplicate collectors, no duplicate ingestion charges.
Your backend choice becomes reversible.
OpenTelemetry-native with 200+ pre-built integrations. Migrating destinations becomes a routing change instead of a re-instrumentation project.
Key Capabilities
Apica Flow Capabilities
Real-Time Routing
Send any signal to any destination. Splunk, Datadog, Elasticsearch, Kafka, Amazon S3, Prometheus, Grafana Loki, and more.
InstaStore™ Buffering
Apica’s indexing layer over open-format object storage. Telemetry is retained and replayable rather than dropped when a target is unavailable.
In-Stream Transformation
Normalize, enrich, redact, and reshape telemetry before it lands. Sensitive fields never reach the destination.
Kubernetes-Native Elastic Scaling
Scales horizontally and vertically on demand. Absorbs 10x data surges automatically.
OpenTelemetry-Native
200+ pre-built connectors. Standards-based collection with no proprietary agent requirement.
Up to 40% Cost Reduction
Optimize volume at the pipeline layer instead of negotiating it at renewal.
FAQs
Common Questions
What does Apica Flow do?
It sits between your telemetry sources and your destinations. It collects data, optimizes and transforms it in stream, stores what you want retained in open-format object storage, and routes each signal to the destination that needs it.
Do I have to replace my observability platform?
No. Flow is vendor-neutral and sits in front of whatever you already run. Most customers keep their existing backend and change what reaches it.
How does it reduce cost?
By moving filtering, sampling, aggregation, and retention decisions to the pipeline layer, so you are no longer paying ingestion rates for data you do not query. Reductions run up to 40%.
What happens when a destination goes down or traffic spikes?
Flow buffers to InstaStore™ rather than dropping events, and the Kubernetes-native architecture absorbs 10x surges automatically. When the destination recovers, the data is replayed.
Can I bring my own numbers to the meeting?
Yes, and it makes the conversation better. Current monthly volume and your last observability invoice are enough to make the discussion concrete.
Is the demo running on real infrastructure?
Yes. Apica Flow runs live on real infrastructure at the booth, fed with telemetry that stands in for yours rather than your production streams. Ask us to change a rule and you will watch the stream change.
Stop by to see Apica at SREcon26 EMEA
Booth 35 at The Convention Centre Dublin, October 13–15, 2026.
Schedule In-booth Demo (opens in a new tab)