Apica Blog

Articles and guides that help you make data-driven decisions

Business Development Representative (BDR) – United Kingdom

We are looking for a motivated and energetic Sales Candidate with 2 years of experience to join our team as a Business Development Representative (BDR). As a BDR, you will play a crucial role in driving our sales pipeline by identifying and qualifying potential leads and learning the art of relationship building.

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Business Development Representative (BDR) – Sweden

We are looking for a motivated and energetic Sales Candidate with 2 years of experience to join our team as a Business Development Representative (BDR). As a BDR, you will play a crucial role in driving our sales pipeline by identifying and qualifying potential leads and learning the art of relationship building.

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Product Manager-Observability, Telemetry, and Agentic AI

Apica is hiring a Product Manager or Product Owner with experience delivering cloud (SaaS) Monitoring, Observability, and Telemetry systems. Reporting to the Chief Product & Technology Office, you will work closely with a small, high-performing team to sense market demands, analyze competitors, provide product direction, groom the backlog, own the roadmap, and ensure high-quality delivery of innovative enterprise-grade IT services.

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Website Manager (WordPress)

The Website Manager is responsible for maintaining, updating, and improving WordPress websites. This role blends backend programming (PHP, MySQL, theme/plugin development) with front-end design skills (HTML, CSS, JavaScript, responsive/adaptive design). The role oversees technical performance, content management, and user experience, balancing technical precision with usability and modern design.

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Senior Full Stack Engineer

Apica is hiring a Senior Full Stack Engineer with expert-level Golang skills and strong experience across React, TypeScript, and Python. You will design, architect, and build mission-critical components of the telemetry pipeline stack—including services that ingest, mutate, enrich, route, and query massive datasets flowing through Apica's Flow into Lake. The role demands strong system design capabilities, ownership, and the ability to drive projects independently from ideation to production.

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Full Stack Engineer

Job Description: Apica is seeking a Full Stack Engineer to join its software development team, responsible for designing, developing, and maintaining robust and scalable applications and services. You will work closely with cross-functional teams to deliver high-quality software solutions that meet customer needs and support business growth. Responsibilities: Collaborate with cross-functional teams to define, design, and ship high-quality software solutions. Develop, test, and maintain web applications using both frontend and backend technologies. Design and develop server-side logic, REST APIs, and database structures. Identify and address performance bottlenecks and security vulnerabilities. Ensure the reliability, scalability, and maintainability of the software. Write clean, efficient, and maintainable code and participate in code reviews. Stay up-to-date with emerging technologies and industry trends to continuously improve development processes and the technology stack. Qualifications: Bachelor’s or Master’s degree in Computer Science, Software Engineering, or a related field (or equivalent work experience). Proven experience as a Full Stack Developer or similar role. Proficiency in React, TypeScript, and modern JavaScript frameworks. Strong expertise in Golang and Python. Familiarity with relational and NoSQL databases (e.g., MySQL, PostgreSQL, MongoDB). Experience with RESTful APIs and web services. Knowledge of version control systems (e.g., Git, Bitbucket). Understanding of software development principles and design patterns. Excellent problem-solving and debugging skills. Strong communication and collaboration skills. Ability to work in an agile development environment. Nice-to-Have Skills: Experience with cloud platforms (e.g., AWS, Azure, Google Cloud). Knowledge of containerization and orchestration technologies (e.g., Docker, Kubernetes). Familiarity with continuous integration and continuous deployment (CI/CD) pipelines. Experience with messaging systems like Kafka for real-time data processing and communication. About Us: Apica is a leading provider of innovative software solutions in the Observability space, designed to revolutionize how businesses gain insights into their systems and applications. We are dedicated to delivering cutting-edge products that streamline processes and enhance user experiences. Our mission is to empower organizations to thrive in the digital age through intuitive and visually compelling software.

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Content Writer & Social Media Specialist

About Us: Apica is a leading Swedish-American provider of innovative software solutions in the observability and telemetry pipeline space, designed to revolutionize how businesses gain insights into their systems and applications. We are dedicated to delivering cutting-edge products (Flow, Fleet, Lake, and Observe) that streamline processes and enhance user experiences. Our mission is to empower organizations to thrive in the digital age through intuitive, powerful, and visually compelling software. Competitive Salary and Comprehensive Benefits Package: Our benefits package is designed to support employees’ health, well-being, and work–life balance, including pension, sick leave insurance (short and long-term), and paid PTO. We also offer remote work flexibility with a collaborative, innovative work environment. In addition, we offer opportunities for professional growth and development in a rapidly growing market sector and a chance to make a real impact in the observability and telemetry space, working with cutting-edge technology. Role Overview: We are seeking a creative and detail-oriented Content Writer & Social Media Specialist to manage and enhance our online presence in the competitive observability market. This dual role requires crafting engaging content that simplifies complex B2B technology topics while strategically managing our social media presence to build audience engagement, thought leadership, and brand awareness. The ideal candidate will be a creative, tech-savvy individual passionate about translating technical concepts into compelling narratives that resonate with IT operations professionals, DevOps engineers, and technical decision-makers. Key Responsibilities Content Creation & Strategy: Write and edit compelling blog posts, whitepapers, case studies, email campaigns, landing pages, and long-form technical content aligned with Apica’s messaging and positioning in the observability market Simplify complex technical concepts around telemetry pipelines, observability platforms, data management, and system monitoring into digestible, audience-appropriate content for different buyer personas Collaborate with technical teams including our CPTO and product managers to gather insights, ensure content accuracy, and develop thought leadership pieces Create content across various formats including website content, blogs, social media posts, technical documentation, sales enablement materials, and executive thought leadership articles Social Media Management: Plan, create, and schedule content for Apica’s social media channels (LinkedIn, Twitter/X, etc.) with a focus on B2B tech engagement and building community within the DevOps and observability space Develop and implement social media strategies and content calendars to ensure consistent, timely, and on-brand communication that supports product launches, events, and key marketing initiatives Monitor social media channels, respond to comments and messages in a timely and professional manner, and foster a positive online community around our bran Stay current with social media trends, platform changes, and best practices in B2B technology marketing, identifying opportunities to leverage new formats, features, and channels SEO/AEO, Analytics & Performance Optimization: Optimize content for traditional search engines (SEO) and AI-powered search platforms (AEO/LLM optimization) to increase organic traffic, visibility, and discoverability Use analytical tools including Google Analytics, HubSpot, and social media platform insights to track content and social media performance metrics Analyze performance data to refine strategies, optimize future content, identify highperforming topics and formats, and provide regular reporting on KPIs Collaboration & Cross-Functional Support: Work closely with the broader marketing and design teams to ensure content alignment with overall brand messaging, visual identity, and marketing campaigns Support demand generation campaigns with targeted content, promotional ideas, and multichannel distribution strategies Partner with product marketing to create sales enablement materials, competitive positioning content, and customer success stories Qualifications & Skills Education & Experience: 4-5 years of experience in content writing and social media management, preferably in B2B technology, SaaS, or observability/monitoring software sectors Bachelor’s degree in Marketing, Communications, English, Journalism, or related field Required Skills: Exceptional English written and verbal communication skills with excellent editing and proofreading abilities Proven ability to create content tailored to different buyer personas, sales funnel stages, and technical sophistication levels Strong familiarity with B2B marketing strategies, technology industry terminology, and the ability to quickly learn new technical concepts Hands-on experience with social media management platforms and tools (e.g., Hootsuite, Buffer, LinkedIn Campaign Manager) Solid understanding of SEO principles and emerging AI Engine Optimization (AEO) best practices, with experience using tools like SEMrush, Ahrefs, or similar platforms Familiarity with AI tools including Claude, ChatGPT, Gemini, Perplexity and their applications in content optimization Strong time management, organizational, and analytical skills with ability to manage multiple projects and deadlines effectively Ability to work independently and collaboratively in a fast-paced, remote environment Nice to Have: Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) and basic video editing Knowledge of observability, APM, digital performance monitoring, telemetry pipelines, or SaaS solutions Basic understanding of WordPress or similar CMS platforms Experience with marketing automation platforms like HubSpot, Marketo, or similar tools How to Apply Please submit the following materials: Resume/CV Cover letter explaining your interest in Apica and how your background aligns with this role Portfolio of work samples (see requirements below) Required Work Samples: To demonstrate your content writing and social media expertise, please provide the following samples: Content Writing Samples (2-3 pieces): One long-form piece (blog post, whitepaper excerpt, or article) of 800-1,500 words on a B2B technology topic. Ideal examples include technical explainers, thought leadership pieces, or how-to guides that demonstrate your ability to simplify complex concepts. One short-form piece (landing page copy, email campaign, or product description) of 200- 400 words that showcases persuasive writing and clear CTAs. One technical/educational piece that shows your ability to translate technical features into business benefits for different audience levels. Social Media Samples: Social media portfolio including links to 3-5 LinkedIn and/or Twitter posts you’ve created that demonstrate B2B engagement. Include metrics where available (impressions, engagement rate, comments, shares). Content calendar sample showing one week of planned social media content with post copy, timing, platform selection, and strategic rationale. This can be a screenshot, spreadsheet, or document. Campaign example describing a social media campaign you’ve executed, including objectives, content approach, results achieved, and key learnings (1-2 paragraphs or a brief case study format). Important Notes: All samples should be your original work. If created for a previous employer, please ensure you have permission to

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Frontend UI Developer

Role Overview: As a Frontend UI Developer (3–5 years’ experience), you will create visually compelling, performant, and intuitive user interfaces, contributing to design systems and collaborating across engineering, product, and design teams. You’ll also have the opportunity, as a plus, to make backend changes—ideally with some experience in Golang. Key Responsibilities: Develop, maintain, and evolve scalable design systems and UI components in collaboration with designers and engineers. Translate product requirements and UX/UI mockups into responsive, accessible web interfaces using modern frameworks (React.js,Typescript). Work closely with backend and DevOps teams, supporting integrations and occasionally making minor backend adjustments, ideally with Golang experience. Conduct comprehensive testing, using automated UI/unit test frameworks, to ensure code quality and reliability. Optimize UI performance through profiling, refactoring, and best-practice implementation. Manage codebase using Git, participate in code reviews, and help drive engineering process improvements. Integrate and maintain third-party tools, like Storybook, and suggest new technologies for improving developer workflow. Advocate for accessibility and inclusivity in UI development. Core Skills: Proven expertise in HTML5, CSS3, JavaScript (ES6+), React.js and Typescript Strong grasp of design systems, responsive design, cross-browser compatibility, and accessibility standards. Experience translating complex design requirements into maintainable, scalable code. Familiarity with UI testing (Playwright, Vitest) and CI/CD automation. Experience with version control and collaborative development (Git, PR workflows). Ability to identify and resolve performance bottlenecks. Excellent communication and cross-functional teamwork skills. Nice-to-Have: Experience with backend development or API collaboration, ideally with Golang for minor changes. SaaS product development background, and experience working with observability or monitoring tools. Knowledge of CSS preprocessors (Sass, Less) and CSS-in-JS solutions. Experience with build systems (Webpack, Vite) and Agile/Scrum delivery processes. About Us: Apica is a global leader in observability and performance intelligence, helping enterprises gain real- time visibility into their systems and applications. We build highscale, high-performance software that powers mission-critical telemetry and monitoring solutions used by leading organizations worldwide. Our mission is to enable engineering teams to see, understand, and act on data at any scale – through robust, elegant, and efficient software systems.

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Quality Assurance Captain/Coach

About Us: Apica is a leading provider of innovative software solutions in the Observability space, designed to revolutionize how businesses gain insights into their systems and applications. We are dedicated to delivering cutting-edge products that streamline processes and enhance user experiences. Our mission is to empower organizations to thrive in the digital age through intuitive and visually compelling software. Responsibilities: Collaborate with engineering, product, and operations teams to identify defects, conduct tests, and validate functionality in software products and cloud services Build, own, manage, share, and grow a comprehensive test harness across all products and services, incl. test plans, cases, scripts, data, and automation tooling Collaborate with engineering on, test data management, continuous integration, release management, error tracking, code review, and quality improvement processes Document, maintain, train, enable, and coach other team members on first principles, known good processes, documented ‘best practices’, etc. of quality assurance Create and maintain up-to-date testing procedures, processes, solutions, scripts, and data Drive continuous improvement of our products and processes by defining, building, and executing a mature set of QA functions and procedures Evaluate, acquire, implement, document, and maintain QA automation solutions Enable other team members with documented test automation processes Provide regular management reporting on test and QA practices and results Evaluate and sign off or reject new platform, product, and feature releases Build, document, and grow ‘test-driven development’ practices, data, and use cases Qualifications: 5+ years of proven experience showing increasing responsibility with both hands-on Quality Assurance and leadership/ownership roles in Enterprise (B2B) software Strong analytical and problem-solving skills, deep understanding of software testing methodologies (incl. test automation approaches and solutions), and ability to work proactively and collaboratively acros functions incl. technical and go-to-market teams Experience in defining, delivering, leading, and growing effective quality assurance and testing programs across the entire end-to-end software delivery lifecycle, including unit, functional, regression, acceptance, integration, security, and performance testing Experience building, testing, and/or using key components of enterprise-class Observability (O11Y) and IT Monitoring tools including log management, data analytics, metrics, traces, profiling, alerting, event management, root cause analysis Open Telemetry, telemetry pipelines, and tooling Experience using AI systems and techniques (incl. Machine Learning, Generative AI, Agentic AI) in software delivery, testing, quality assurance, and system management Experience building and/or using enterprise-class IT management products and solutions including IT Infrastructure management (ITIM), IT operations management (ITOM), Observability, IT Operations Automation (ITOA), Artificial Intelligence for IT Operations (AIOps), log management, Application Performance Management (APM), synthetic transaction monitoring (STM), and/or real user monitoring (RUM) Experience delivering enterprise software and cloud services using modern software delivery and systems management techniques including Cloud Computing (esp. IaaS and SaaS), API Development, Containerization, GitHub/GitOps, Kubernetes, Platform Engineering, Infrastructure as Code, Agile Development, Continuous Integration/Continuous Delivery (CI/CD), Serverless Computing, Test-Driven Development (TDD), Observability, DevOps, and Site Reliability Engineering Experience with system and application performance testing, benchmarking, sizing Experience defining, evaluating, trialing, deploying, and managing a complete software and test harness incl. test definitions, test cases, test data, processes, and tooling Experience defining and executing QA functions/frameworks for on-premises, MSP hosted, and cloud operating environments, including Windows, Linux, Amazon Web Services, Oracle Cloud, Google Compute Cloud, and Microsoft Azure Experience defining and executing QA functions/frameworks for multiple programming languages including Go, Python, TypeScript/JavaScript, Java, .NET, and C++ Proven success in testing and delivering enterprise-class software solutions and services Excellent communication skills and ability to work with and provide clear and actionable feedback at all levels, from highly technical engineers to senior executive leaders Optional/Desired – experience with Observability vendors and tools such as Splunk, Datadog, Chronosphere. Dynatrace, New Relic, Elasticsearch, LogicMonitor, Graylog, Grafana, Prometheus, Cribl, Mezmo Edge Delta, Optional/Desired – experience with specific software delivery tools including Jira, Confluence, GitHub, Bitbucket, LambdaTest, Harness, Slack, Puppet/RunDeck, PagerDuty, Prometheus, Selenium, Playwright, Cypress, SonarQube, and/or Jenkins

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