As the cloud continues to evolve at lightning speed, driven by generative AI, heightened security demands, and the need for cost efficiency, Apica is stepping up to meet the moment. At AWS re:Invent 2025, Apica will showcase its flagship telemetry pipeline product, Apica Flow, and how it aligns with AWS’s key innovation themes. Join us at booth #1774 from December 1–5 in Las Vegas to see how Flow is transforming cloud observability.
Why Apica Flow Matters Now More Than Ever
Modern cloud-native organizations are grappling with the complexity of observability at scale. Apica Flow is purpose-built to tackle this challenge, offering intelligent telemetry data management that empowers teams to optimize performance, ensure compliance, and reduce costs, including within AWS environments.
“Our telemetry pipeline is not just about data collection; it’s about intelligent data management that delivers actionable insights, ensures compliance, and drives significant cost savings for our customers leveraging AWS,” said Matt Wilkinson, COO of Apica.
Apica’s Alignment with AWS re:Invent 2025 Themes
Apica Flow supports four key pillars of AWS innovation:
1. Empowering Generative AI & Machine Learning
With AWS services like Amazon SageMaker, Bedrock, and Q leading the AI/ML revolution, observability becomes critical. Apica Flow provides deep visibility into data pipelines feeding AI models, optimizing compute resources, and ensuring peak performance for AI workloads.
2. Fortifying Security & Digital Sovereignty
Security is non-negotiable. Apica Flow enables advanced data control—filtering, redaction, and routing of sensitive telemetry—to meet regulatory and data residency requirements. This ensures compliance and strengthens the security posture for AWS-hosted data.
3. Driving Cloud Cost Optimization
Cloud budgets are under scrutiny. Apica Flow helps reduce observability spend by eliminating redundant or noisy data before it hits expensive monitoring tools. Customers can save up to 40% on observability costs while maximizing the value of their AWS investments.
4. Enhancing Developer Experience & DevOps Efficiency
Flow streamlines telemetry across distributed microservices, enabling faster troubleshooting, automation, and resilience. It integrates seamlessly into modern DevOps workflows, empowering developers and SREs to build better on AWS.
See Apica Flow in Action at AWS re:Invent
Stop by booth #1774 for live demos and expert insights into how Apica Flow can revolutionize your cloud observability strategy.
FAQs
What is Apica Flow?
Apica Flow is an intelligent telemetry pipeline that filters and optimizes observability data before it reaches monitoring tools—cutting costs, improving performance, and ensuring compliance.
How does Apica support AI/ML on AWS?
Flow provides visibility into data pipelines feeding AI models, ensuring optimal resource usage and performance for applications built on SageMaker and Bedrock.
What security benefits does Apica offer?
Flow enables advanced telemetry data control to meet digital sovereignty and regulatory mandates, enhancing security for AWS-hosted environments.
How does Apica reduce observability costs?
By eliminating noisy data before ingestion, Flow helps customers save up to 40% on observability spend.
Where can I learn more?
Visit Apica at booth #1774 during AWS re:Invent 2025 or explore our solutions on the AWS Marketplace.
