Join us at KubeCon + CloudNativeCon EU to see how the Ascent platform is helping organizations tackle their most complex telemetry data management + observability challenges

By Lori Bertelli, director of product marketing + communications, Apica

KubeCon + CloudNativeCon EU 2025: See Ascent in Action at Booth N713

We’re excited to showcase Ascent at this year’s KubeCon + CloudNativeCon EU in London! Our team will be demonstrating how our unified telemetry data management + observability platform is helping organizations across industries gain control over their telemetry data while reducing costs and accelerating issue resolution.

Visit our booth to experience hands-on demos of Apica’s comprehensive observability capabilities and speak with our experts about how we’re solving the most pressing challenges in modern telemetry data management.

Today's Observability Landscape: Complexity and Cost Challenges

Organizations running cloud-native applications generate massive volumes of telemetry data across distributed systems, containerized applications, and microservices. While this data is essential for maintaining performance and security, many teams struggle with fundamental challenges:

  • Rapidly increasing costs for storing and processing observability data
  • Alert fatigue and noise overwhelming engineering teams
  • Fragmented visibility across multiple monitoring tools
  • Compliance concerns around sensitive data in logs and metrics

These challenges are particularly acute in Kubernetes environments, where the dynamic nature of workloads creates additional complexity for traditional monitoring approaches.

Apica Ascent: A Unified Platform for Cloud-Native Observability

Ascent addresses these challenges with a comprehensive platform approach. Rather than adding yet another monitoring tool to your stack, Ascent provides a control plane for all your telemetry data, giving you complete visibility and control from collection to insight.

The Power of Unified Telemetry Management

At the core of Ascent is its ability to serve as a central control plane for all your observability data, regardless of source or format:

  • Centralized pipeline management across Kubernetes clusters, cloud services, and on-premises infrastructure
  • Full-stack visibility into applications, infrastructure, and security posture
  • Seamless integration with your existing Kubernetes monitoring tools and platforms

Key Components of Ascent

Fleet: Fleet Management transforms the traditional, static method of telemetry into a dynamic, flexible system tailored to your unique operational needs. It offers a nuanced approach to observability data collection, emphasizing efficiency and adaptability:

  • Dynamic scalability: Automatically scales data collection efforts up or down based on real-time environmental factors, ensuring optimal use of resources.
  • Configuration management: Provides an intuitive interface for managing agent configurations, reducing the likelihood of errors and enhancing overall system adaptability.
  • Lifecycle integration: Enables centralized control over agent configurations and software versions, making it easy to roll out updates, patches, or new features.

Flow: Flow gives you 100% control over your observability data with capabilities designed for modern, cloud-native environments:

  • Filter and reduce noisy, redundant data to optimize storage and costs
  • Mask and transform sensitive information with PII masking to ensure regulatory compliance
  • Enrich your telemetry data with additional context for deeper insights
  • Route high-value data to analytics tools while storing full-fidelity replicas cost-effectively
  • Replay historical data for deeper analysis when needed

Lake: Lake provides a high-performance repository designed specifically for observability data from Kubernetes and cloud-native environments:

  • Store operational data at scale with optimized costs
  • Maintain longer retention periods without breaking your budget
  • Query and analyze historical data with lightning-fast performance
  • Ship your highest quality data to other operational data lakes like Snowflake and BigQuery when needed

Observe: Gain real-time insights into every layer of your infrastructure with automatic anomaly detection and root cause analysis:

  • Automated root cause analysis
  • Anomaly detection and predictive analytics
  • Integrates with multiple data sources
  • Multi-cloud and hybrid environment support
  • Real-time data analytics and visualization

Key Capabilities That Transform Enterprise Observability

Ascent delivers several capabilities that set it apart in the observability landscape:

Intelligent Telemetry Data Management: Controls and optimizes multiple data flows across diverse sources and formats from a centralized location. Flow’s AI-powered capabilities automatically optimize your data pipeline based on real-time metrics, ensuring maximum efficiency while minimizing bottlenecks and errors.

OpenTelemetry Support: Native integration with OpenTelemetry and popular open-source tools like Fluent Bit and Logstash, fostering vendor-neutral observability practices and making it easy to instrument your applications.

AI-Driven Analytics: Built-in AI agents and ML workflows help you:

  • Automate root cause analysis to dramatically reduce Mean Time to Recovery (MTTR)
  • Proactively identify emerging issues before they impact users
  • Detect anomalies that might indicate security threats or performance bottlenecks
  • Generate actionable recommendations for optimization

Cost Optimization: Identifies noise and redundant data to significantly lower infrastructure costs while enabling faster remediation.

Single Pane of Glass: Provides a unified interface to monitor, manage, and analyze all telemetry data across your entire technology stack, eliminating the need to switch between multiple tools.

Enhanced Analytics: Enriches and augments observability and security data to generate faster, higher-quality insights.

Data Transformation and Compliance: Ensures regulatory compliance through PII masking and data transformations.

Scalability: Designed to process extremely large datasets using cutting-edge architecture while optimizing organizational costs by reducing resource requirements and preventing expenses from escalating as data volumes grow.

Democratizing Access with Ascent Freemium

As part of our commitment to the cloud-native community, we offer Ascent Freemium, providing essential observability capabilities at no cost:

  • Process up to 1TB of data per month
  • Create unlimited dashboards for team collaboration
  • Support for unlimited users with no additional licensing fees
  • Full OpenTelemetry compatibility

Ascent Freemium gives teams of all sizes access to enterprise-grade observability with a seamless upgrade path as your needs grow.

Fostering Collaboration Across Teams

One of the most powerful benefits of Apica Ascent is how it breaks down silos between development, operations, and security teams by providing shared dashboards and unified visibility. This collaborative approach ensures all stakeholders can access real-time insights without additional costs, improving cross-functional teamwork in identifying issues and enhancing system performance.

Join Us at KubeCon + CloudNativeCon EU 2025

We invite you to visit our booth #N713 at KubeCon + CloudNativeCon EU 2025 to see firsthand how Apica Ascent can transform your approach to observability in cloud-native environments.

Our team will conduct demos throughout the event and would be happy to discuss your specific observability challenges. We’ll also share case studies from organizations that have successfully implemented Apica Ascent to reduce costs, improve performance, and accelerate incident resolution.

Whether you’re struggling with telemetry data management, reducing observability costs, or seeking deeper insights from your operational data, we’d love to show you how Apica Ascent can help.

Can’t wait until KubeCon? Contact us today to learn more or sign up for Ascent Freemium to start experiencing the benefits of unified observability