Telemetry Data.Simplified.

Q: Fleet: Intelligent Agent Management

Adaptive data collection that responds to environment changes automatically Investment protection: Works with existing observability tools and agents Simplified configuration management through intuitive Fleet UI Install once, update infrequently approach reducing operational overhead Universal agent support with custom agent capabilities for any environment

Q: Lake: Observability-Optimized Storage

Flexible deployment options: Use Apica's optimized data lake or route to the organization’s existing storage Modular architecture that adapts to every observability strategy and budget InstaStore™ technology providing infinite retention for complete observability history Complete data ownership with open formats preventing vendor lock-in Cost-optimized storage tiers based on observability access patterns

Q: Observe: Complete Visibility & Intelligence

Real-time observability across the entire infrastructure stack AI/LLM-powered insights for intelligent anomaly detection and root cause analysis 100% data indexed with instant replay, search, and reporting capabilities Flexible indexing options: Decouple indexing from pipeline for cost optimization Comprehensive correlation between metrics, logs, and traces for complete system understanding

Control Your Observability: Maximum flexibility and visibility, minimum cost per insight

40%

Cut observability cost

4.7/5 Rating

Apica named a Visionary in the Gartner® Magic Quadrant™ for Observability Platforms, 2025

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Trusted by Top Brands

Key Features

Not just cheaper—we're architecturally different.

Observability is built into our DNA and we are designed to deal with high cardinality data up front vs. handling it as an afterthought. Your data stays your data.

Flow: Telemetry Pipeline

Addresses the most critical enterprise pain point: Telemetry pipeline inefficiencies that drive up costs and create operational overhead.

Infinite data reservoir with InstaStore™ technology preventing data loss
Elastic Kubernetes-native architecture providing instant throughput on-demand
Never Block, Never Drop guarantee ensuring zero data loss

Fleet: Intelligent Agent Management

Adaptive data collection that responds to environment changes automatically
Investment protection: Works with existing observability tools and agents
Simplified configuration management through intuitive Fleet UI
Install once, update infrequently approach reducing operational overhead
Universal agent support with custom agent capabilities for any environment

Lake: Observability-Optimized Storage

Flexible deployment options: Use Apica’s optimized data lake or route to the organization’s existing storage
Modular architecture that adapts to every observability strategy and budget
InstaStore™ technology providing infinite retention for complete observability history
Complete data ownership with open formats preventing vendor lock-in
Cost-optimized storage tiers based on observability access patterns

Observe: Complete Visibility & Intelligence

Real-time observability across the entire infrastructure stack
AI/LLM-powered insights for intelligent anomaly detection and root cause analysis
100% data indexed with instant replay, search, and reporting capabilities
Flexible indexing options: Decouple indexing from pipeline for cost optimization
Comprehensive correlation between metrics, logs, and traces for complete system understanding

Data in Action

Control Observability Spend and Tool Sprawl

Discover how to turn logs, metrics, and traces into meaningful business intelligence with our latest resources.

Introducing Apica Freemium

Telemetry Data Management and
Observability for Free

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2025 EMA Research Report

OpenTelemetry’s Emerging Role in IT Performance and Reliability

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2025 ESG Showcase

High Cardinality: Rethinking Observability for Cloud-native Systems

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Integrations

Inbound and Outbound with 100+ Integrations

Unleash your business’s potential with seamless integrations.
Effortlessly connect tools and platforms, streamlining workflow for maximum efficiency.

A platform you can trust

Blog

What’s new at Apica

Analyze operational metrics across applications and infrastructure and gain actionable insights that help you scale with confidence while maintaining high availability.