About Us
Our Customers Trust Us to Simplify the Complex
Apica provides an intelligent, pipeline-first telemetry data management platform that processes, enriches, and governs metrics, logs, traces, and events before they ever hit costly observability backends. This approach ensures clean, governed, real-time data for AI and observability use cases while maximizing flexibility across any data lake, cloud, or on-premises environment.
Unlike legacy observability platforms that indiscriminately ingest everything and charge at every step, Apica lets enterprises shape, filter, and route telemetry on their terms, eliminating vendor lock-in and tool sprawl. Apica’s architecture is built to handle high-cardinality data at scale, pairing telemetry pipeline control with optimized storage so organizations never have to choose between cost, performance, and visibility.
Apica Ascent is the complete telemetry data management suite designed for agentic AI environments and modern observability stacks. It ingests and normalizes all observability data types, applies policy-driven governance, and then delivers precisely the right data to any mix of observability, security, analytics, and AI tools.
Powered by patented InstaStore technology and real-time analytics, Ascent provides unlimited, elastic, observability-optimized storage with zero data loss while enabling up to 40% lower total cost of ownership versus legacy observability platforms. The suite integrates seamlessly with existing investments such as Datadog, Splunk, Dynatrace, and open-source stacks, making current tools work better instead of forcing costly rip-and-replace projects.
Our Mission and Vision
Mission
Solve the growing crisis of observability cost explosion and vendor lock-in that’s plaguing enterprise IT teams. As telemetry data volumes skyrocket, organizations face impossible choices: Accept massive cost increases, lose critical data, or get trapped in proprietary platforms.
We’ve been focused on breaking this cycle and have created an intelligent telemetry pipeline that reduces observability spend by up to 40% while giving you complete control over your data and vendor relationships.
Our Swedish-built solution leverages breakthrough InstaStoreTM technology to provide infinite, elastic storage with zero data loss, ensuring you never have to choose between cost control and operational visibility. We integrate seamlessly with your existing tools—from Splunk and Datadog to open-source solutions—optimizing what you have rather than forcing expensive replacements.
Vision
Enabling enterprises to take full control of their telemetry data—free from vendor lock-in, optimized for agility, and built to scale at the lowest possible cost.
- Not DataDog- / Splunk- / Dynatrace-lite: We’re the anti-vendor-lock-in solution (your data, your choice, your control)
- Not just monitoring: We’re telemetry data management + intelligence (AI Driven insights)
- Not just cheaper—we’re architecturally different: Observability is built into our DNA and the system is designed to deal with high cardinality data up front vs. handling as an afterthought. Your data stays your data.
- A telemetry data partner; not just a platform: We give you guidance, not just technology
Apica Values
We care about
people and results
We are team players.
We show
respect
We are transparent.
We love
solving challenges
We deliver.