Inside Apica

Peter Tollgård Named CEO at Apica to Drive Global Expansion

Stockholm, Sweden – October 16, 2018 – Apica, the leading provider of synthetic monitoring for enterprise business, has named Peter Tollgård as the CEO to support the company’s growth, marketing strategies, and core focus on customer experience management. Peter succeeds Sven Hammar, who will take a more strategic role in the vision and product development for the company.

Tollgård has more than 20 years of experience in software and services and growing successful sales, including heading up the US and UK business for Apica. Peter recently served as Chief Operating Officer and has held positions as VP of Professional Services and Product Manager for Apica. He will continue to focus on growth and success in the US, EMEA and APJ markets.

“Peter’s appointment is part of Apica’s effort to further strengthen the US management team and our journey to support Fortune 2000 companies in assuring the quality of their user’s digital experience,” said Sven Hammar, co-founder and CPO for Apica. “Peter has been an innovative sales leader in the performance space with an excellent track record of leading and scaling enterprise focused sales organizations. His expertise will add to Apica’s increasing momentum.”

“It has been a privilege working directly with Sven and his more than 10 years management of this great company. I am honored that he trusted me with this responsibility to move the company forward,” said Peter Tollgård, CEO of Apica. “Sven will still play a major role in the company as he focuses on solving the complexity that DevOps and new technologies place on monitoring and testing of critical enterprise systems.”

Apica has secured several strategic wins in the Bank, Finance, Gaming and Automotive sector last year, resulting in the company raising $12.7M in a funding round led by Oxx, with participation from existing investors Industrifonden, SEB Venture Capital and KTH Chalmers Capital. In 2018 Apica was recognized by Gartner and the 451 Group in a number of reports. Additionally, Apica has strategic partnerships with leading vendors such as Amazon, AppDynamics and  ITRS.



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About Apica
Leading enterprises rely on the Apica Web Excellence Suite to test and monitor their mission critical business systems, APIs, web and mobile applications. Apica enables businesses to get detailed real-time performance, uptime and capacity insights, ensuring outstanding end user experience and optimized IT operations. Apica’s suite – available as SaaS, on-premise and hybrid solutions – is trusted by 400+ leading brands globally. Apica has offices in Stockholm, Boston, London and Santa Monica. To learn more about Apica, visit


Ben Jolley
Connect Marketing
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