Inside Apica

Apica Adds Two Industry Veterans to its Leadership Team

Performance monitoring and testing expert expands internationally;
appoints two tech leaders as non-executive directors and hires three new key global roles

NEW YORK — 20 June 2017 — Performance monitoring and testing solutions provider, Apica, today announced the appointment of Steve Munford and Ajay Singh to its board of directors as non-executive directors, who will contribute to the strategy and evolution of the business as Apica scales its international expansion.

Munford was the CEO of Sophos from 2005 until 2012, where he led it through a period of dramatic growth. Munford currently serves as a non-executive director at Sophos (LSE: SOPH), as well as several other leading companies including Alert Logic, Elastic Path Software and Carbonite (NASDAQ: CARB).

Singh, the Senior Vice President and General Manager of VMware’s Cloud Management Business Unit, brings more than 25 years of experience in the software and services industry to the Apica team. Singh’s previous positions include: Senior VP and General Manager of Hewlett Packard’s IT Operations Management Software Business; CEO of Elastic Intelligence, an infrastructure platform-as-a-service company that was acquired by Intuit; and founder of ProactiveNet, which he sold to BMC. These appointments coincide with Apica’s global sales team expansion, a new London office and acceptance onto the GOV.UK Cloud marketplace.

CEO Carmen Carey commented: “Steve and Ajay are extremely experienced and bring a wealth of knowledge to the Apica board. As we continue to expand internationally, it is fantastic to have visionary and strategic insight from these leaders with deep industry and enterprise customer experience.” Carey continued: “Apica first half recurring revenue growth is up over 150% versus last year. We are delighted to see this performance and appreciate the support of our longstanding and new customers as we have had significant new customer wins in all regions. In the coming months, we will continue to expand our team in our key markets, with a focus on sales and marketing.”

Singh said: “Digital transformation is on every large enterprise’s agenda but the test will be how well their new apps and services perform, and this is where Apica steps in. The technical excellence, combined with passion and business understanding, of the Apica leadership team is a compelling combination. I look forward to supporting their mission to partner with businesses globally to ensure peak performance.”

Munford commented: “Apica is going through dramatic growth as more and more Fortune 500 customers choose Apica to solve their challenges in application testing and monitoring. The team at Apica has built a truly market-leading product and I look forward to working with them as they continue to drive innovations and scale to meet customer demand.”

Apica has also appointed Ariel Cruz as Global Head of People, Performance and Organization, Kristin Ralph as Global Financial Controller and David Kross as Global Marketing Director. All three new appointments will be based at Apica’s New York office. With strategic investment in international execution capability, Apica will drive market expansion in the Americas, UK and Nordics. Key global clients include Scholastic, Etihad and Sweden’s TV4.

About Apica
Leading enterprises rely on the Apica Web Excellence Suite to test and monitor their mission critical business systems, APIs, web and mobile applications. Apica enables businesses to get detailed real-time performance, uptime and capacity insights, ensuring outstanding end user experience and optimized IT operations. Apica’s suite – available as SaaS, on-premise and hybrid solutions – is trusted by 400+ leading brands globally. Apica has offices in Stockholm, New York, London and Santa Monica. To learn more about Apica, visit


Media enquiries:
Leah Jones, The CommsCo, [email protected], +44 (0)7876 117760 in the UK
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