How Automation is Driving Digital Transformation

by | July 16, 2018

The road to modernization is a critical one, and companies embarking on this journey will need to consider how each aspect of their business can be optimized to fulfill new growth potential and digital objectives. Automation is a key driver for digital transformation, enabling organizations to optimize their existing processes and keep pace with the competition. So what role does automation have to play in digital transformation?

What is digital transformation?

Digital transformation harnesses the greater use of technology within an organization’s products, services and processes to increase the speed of execution, deliver competitive differentiation, and ultimately improve the user experience of its customers.


There are four aspects of digital transformation:

  1. From the outside looking in: How your digital transformation project appears to external customers, and how your organization is viewed via the internet
  2. The inside perspective: How digital transformation affects your employees and processes
  3. The digital transformation business model: The overall, high-level transformation plan – the ‘Uberisation’ of organizations, if you like
  4. The cultural impact of digital transformation: The day-to-day realities of organizational change when you are competing with ‘born digital’ companies. How do you attract staff that could pick Google as an employer, for example? How do you transform your existing company culture to a more agile, digital workplace?

The role of automation in transforming businesses

For organizations looking to digitize, the pace of deployment and interaction is a cause for concern. IT teams need to move away from working in isolation to a more collaborative approach which will make it easier to visualize the whole picture and improve agility.

Aligning IT and business objectives are of paramount importance, thanks to increasing market demand for more and more frequent releases of products and services. These releases pose a challenge for the IT team, which is continually trying to push out new, high quality and secure releases as fast as possible to remain agile and competitive. Organizations are forced to turn to automation to meet this demand.

There are three key drivers for digital transformation outside of the business proposition; increased employee productivity, overall IT operational efficiency and business process optimization. Automation can help to achieve all three of these objectives.

Increased employee productivity

By taking on the repetitive, rules-based tasks, automation frees up employees to focus on more productive, value-add tasks. Many organizations face difficulty with resourcing ahead of their digital transformation projects, so automation offers a cost-effective solution to this problem.

Improved overall IT operational efficiency

Automation eliminates the prospect of human error and delivers outcomes that are 100% accurate, every time. With automation, tasks can also be completed much quicker, reducing the overall process cycle. Active Digital Experience Monitoring can be used to verify uptime and find root causes quicker, making it a must-have technology to stay proactive in your IT investments.

Optimized business processes

Many traditional companies embarking on a journey towards digital transformation are making a move away from legacy systems in order to optimize their processes. Automation is IT system and process agnostic, allowing organizations to adopt and build on this technology within the existing environment.

Organizations working towards a transformative environment must integrate automation into their existing processes. Speed and quality is increasing, and an organization’s ability to deliver this versus customer demand will now dictate how well they can compete. Ultimately, the ability to release products more quickly and transform the business will result in revenue and profit growth. Automation will be at the heart of a business’s ability to deliver this.

Apica Product Team